QASymphony / Blog / Scott Berkun Delivers Inspiration at Quality Jam 2016
Scott Berkun Delivers Inspiration at Quality Jam 2016
The room was packed to the brim as Scott Berkun delivered the opening Quality Jam Keynote address to a 175-member audience. The audience was so excited to welcome Scott to the conference that the Expo floors were buzzing with chatter of his name and accolades before he entered the room.
Our world is filled with bad jargon. Scott has a theory that “Whoever uses the most jargon has the least confidence in their ideas“. The teams that do well are using simple words like prototype, goal, experiment, success not words like “disrupted the innovation game changing moment”. Anyone can take a word and use it whenever they want. Here is Scott’s list of words to not use:
Innovative / Radical / Paradigm-shift
The myth of epiphany: Most of the stories we hear focus on “Eureka” moments. The day the Wright Brothers took flight, the moment Issac Newton discovered gravity (when the apple fell). These are stories, but not the true stories; we know them because they are easier to remember. “We remember simple lies to complex truths”
We understand innovation history: We are terrible at history. Scott blames Star Trek for this because in every scene the Star Trek explorers find something, leading us to believe that real life explorers discover something new every day. When in reality the stats for modern “explorers” goes something more like this:
“90% of startups fail in the first 4 years”
“80% of new product launches fail in the first year”
People love change: Most great ideas cause changes and the change does not make everyone happy, like taking jobs away. Progress is change:
People resist change
Creativity generates possible futures
But even with great ideas, change is still difficult and slow
Persuasion and perseverance are as important as creativity
The best idea does not always win: There are many factors that trump the success of a good idea. Including:
Persuasion / Advertising Competition
Ideas are easier than products
We can’t predict the future
Scott’s unique way of looking at creativity and experimentation had an impact on every #QualityJam16 attendee. Scott’s skill for telling stories provided inspiration for all who heard it—and served as the perfect kick-of to the first Quality Jam event.
Everyone at the conference went home with a free autographed copy of Berkun’s Book “The Myths of Innovation.